Be alive to fight tomorrow is the bottom line when you are building startup it has to be based on sustainability, as you need to be alive before the help in the form of investors and his funds comes to you.

It’s a situation like when you are stranded on no man island, the first priority for you is to adapt to situation and survive in the no man island and then start building resources to keep you alive and develop communication for help which comes in the form of investor just like how the rescue team comes in.

Though this is hypothetical situation, it fits perfectly for a startup in today’s scenario. Being on sustainability is the only focus on which various of strategy needs to be built to survive and be alive.

To be alive before being rescued on no mans island you try to figure out what can be eaten to be alive whether you like it or not as the motto at that point is not the taste buds but it is all about being alive.

The same things for a startup being founder are ready to be anything and everything as the motto is to be alive, ensuring unique ways to sell the product or service and facing the difficulties and being alive.

The ability to sustain and run the show plays vital role and also gives indicator for investors to have look and understand that when this company could survive with all the problems then is where the funding comes in to grow the company.

Having built plane and reaching the taxi way is what founders have to do, all it matters is doing it whether beg, borrow or steal and taking plane to taxi way is where in gives confidence to investor to invest where in the fuelling happens for take off which requires burning of fuel at faster pace which helps in generating the speed and which bring the take off.

Startups should focus on sustainability if they sustain and be alive then the much needed rescue come to scene. The question is to be alive till the rescue comes.