Answer 5 W’s and 1 H

Its good that every company top management has to think of expanding the business after reaching a certain milestone, but to take the next re birth of the company the following needs to be answered.

Why, When, Where, What, & Who and How these are not just journalism set of questions but the same implies for the top management which is planning to decide on expansion

Why: Why is it necessary that the company has to go for expansion and is sit worth keeping in mind the current revenues or surplus. Should you just go for expansion by acquiring companies in the industry domain you want to diversify or consolidate yourself in the same industry domain in which you have been?

When: At what point of time you can look at expansion and what’s the time line for the decision to come to execution point, what factors are going to be crucial and time taken for it so this will determine when the launch will happen for expansion