Adaptability plays vital role in startups for survival and success, it is the main cause which helps startups on the track and help it grow, but when it is taken beyond a particular point there have been cases where in it becomes a reason for the fall of the startup.

Lets analyze the above statement with the most current and hot segment of industry e commerce.

Lets say you start a company which is selling products online and you want to scale up and grow faster now for this strategy your adaptability is to raise funds and burn money on getting vendors faster on board, getting visibility to your e commerce portal to bring in more traction and list more products so that when you have one visitor he gets what he is looking at.

The above process in adaptability is good, so you take it to next levels where in you start giving gratifications to your customers in various forms which ensures more number of customers come on board.

To survive the market and competition your adaptability was done in, but when it gets going beyond the same decision brings things down.

As you start burning more funds dry up faster which ensures you raise funds again for which you dilute equity and bring on board various investors, then as you had resorted to gratification, the moment you bring down or stop the gratification part the fall in customers starts as they are not getting value which they use to get.

Adaptability is always necessary for every company whether startup or existing company but the adaptability should be based on certain aspects and clearly laid out aspect with regard to end results or else it results in catastrophe.